Google GOOG -0.19 % away , -0.49 % FB Facebook , and Twitter fit , but especially Google , a handful of platform power when changing frogs into princes .
Especially the way Google does with other Google on the Internet because of ties everything together .
Facebook has a billion users , and to sell advertising for interesting bits of content that can plumb the water heater , but in the end , it's only a narrow slice of life . Not everything on the Internet is on Facebook .
And Twitter are small , and so on. With 200 million users , Twitter is less piece represents . Interestingly , hardly enough to the world of online marketing to drive though .
Imagine the entire internet rate - billions of pages - Founder , employees , shareholders and Google , of course , but also those who are able to reach selected for advertisers - only by the importance one idea is to give viewers and , yes , even for everyday tasks monetizers for web use and source of income to those poor unfortunate , for money obtained .
It's true . Users receive real value in exchange for attention . Google's model is what makes it so powerful . It 's not a magic trick . The real math. Microsoft MSFT -2,91% What does math like Google trying to replicate has spent billions of dollars is so tantalizing . Many others have tried and failed : Yahoo YHOO +1,7%, AOL, High Vista .
PageRank - Google Google is a powerful search engine based on the start and the pilot fish in 15 years , only a smidgen of the rich harvest to siphon , the whale has swum around . One ten thousandth of a percent more than their wildest dreams to get rich enough , will be fine .
And mathematicians as well , charlatans playing a number of systems means hawking every kind , has managed to get out in the field . An imaginative one was recently highlighted in the New York Times . Mugshot of the site and the local sheriff's departments, photo capture and republish . Due to this , human nature, and the nature of work in the way PageRank , these sites rank high in those related pages rose. So , anyone guilty or not , Googling their names on the first page of any reference mugshot see whether misfortune to be captured .
Technology and a whole little cottage industry sprang up around the confluence of human nature . mugshot website operators take down shots sometimes exorbitant fees , forcing people to pay . But , as Google does , then it taketh away . The Times uncovered from the first page of Google sites' rankings to push , to replace some of the math . These extortionist to stop paying - American Express AXP +0.25%, +0.86 % MA Mastercard , PayPal , Discover , and others - it is also the most important cause of payment processors . So , the reporter , David Segal , the New York Times good .
But the blow is waiting for every trick or hundreds of others are in operation . And all are illegal or immoral completely . Fall into a gray area .
Content marketing is one of those in the east .as you fret hour payments to participants who did not play wildly happy . Shakespeare as the minimum age at which it moves , relies on a simple piece of human psychology . People assess their own opinion about something helps others to see. Nobody wants to be just stupid clapping . I hear whistles out your front row , as she says , and foot stomping, you think , "Actually , now I think this show is very good . " Very powerful stuff.
This content marketers set up fan sites that all point to your page . They often created based on the traffic , fake cheap , or materials borrowed on your website , and you must love the internet search engine appears . Of course , as in any arms race , Google sniffing activity and content marketing sites down the rankings , at least most try to reduce violations , content marketers in response to math is tweaked . But advising people on the subject and support pages to set a good living , there are plenty of charlatans .
Search engine optimization (SEO) is another way to game the system rather than a polite term . The idea that some words and phrases on a web page that will rise in the rankings . With the content of your page , and will increase your visibility on the Internet . Of course , there is more to it than that . Aside from Google and SEO mavens cat and mouse game played between , its dynamic aspect . Fresh content is better than stale content , and on page SEO is accomplice to changing needs . Again , SEO is a large cadre of experts are ready to help for a fee .
So, here is my question : In the Internet age , all marketing is hogwash ? Everyone is trying to outsmart Google ?
It depends on the quality of the products because I like the concept of inbound marketing inbound marketing comes in. This is where .
So , what inbound marketing means ? It is closely related to viral marketing , people eventually spread everywhere , together with a very good idea takes off by himself to believe that .
And then , charlatans others like it will buy T-shirts to show off some hiring good-looking youth , trying to game the system , enter .
Product is fine but at the bottom , will only work on the inbound . Effectively, the Internet is a wild idea to give him a chance to make a fantastic channel , but the content buzz justifiable only if the virus spreads .
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